An advertisement that puzzles me is part of a recent T-Mobile ad campaign. It continues to use Catherine Zeta-Jones as a spokesperson but seems to send out the wrong message. The ad begins with a team of nondescript salespeople knocking on suburban doors, trying to enlighten them about the fiduciary benefits that T-Mobile provides. Doors slam in their faces left and right. Then comes Catherine Zeta-Jones coyly knocking and the “would be” customers welcome her with open arms.
When I first saw this ad, I was appalled at their marketing strategy. In essence, they are saying that the average person would not know a good bargain unless it is sugar coated and sitting in their lap. I certainly did not feel positively toward T-Mobile after being equated to a moron. I do not understand how demeaning potential customers would be popular with any audience.
Photo: Gadgetwise
